One ingredient.
A whole lot
of purple.
Alata Ube Powder is 100% finely milled purple yam — nothing added, nothing hidden. Whisk it, bake it, blend it, and watch the colour bloom.
Purple yam, finely milled, and that's the whole list.
Ube is Dioscorea alata — a purple yam loved across Asia for its warm, nutty, faintly vanilla character and its unreal natural colour. We mill it fine and seal it fresh. No fillers, no flavourings, no added colour. What you see is what the yam gives.
Spoon it into a latte, fold it through batter, or blend it into a smoothie. It brings a deep violet and a creamy, earthy flavour to almost anything.
Single ingredient
100% purple yam powder. Check the label — that's the entire ingredient list.
Natural colour
The deep purple comes straight from the yam. Nothing added to brighten it.
Purple yam
Sourced as Dioscorea alata, milled to a fine, easy-to-whisk powder.
A purple that's been loved for generations.
Ube — Dioscorea alata — is a staple of Filipino and Southeast Asian kitchens, where its deep violet colour and sweet, nutty flavour have run through cakes, ice creams and pastries for generations.
We mill it from purple yam and seal it fresh, so that same colour and character lands in a single spoonful — ready for your latte, your bake, or whatever you're dreaming up next.
From the farm, finely milled
Small pouch, big personality.
Hover a card to see what makes it special.
Single Ingredient
Natural Colour
No Added Sugar
Warm, Nutty Flavour
Endlessly Versatile
Easy to Whisk
Sealed Fresh
20 Servings
How it shows up in the cup.
The same notes you'll find on the back of the pack — here's what to expect before you open it.
Whisk once, use everywhere.
Whisk
Whisk 1 tsp with about 30 ml warm water until smooth and lump-free.
Mix
Add your choice of milk for a latte, or fold straight into batters, doughs and smoothies.
Create
Sweeten to taste, hot or iced, and enjoy the deep purple and nutty flavour.
Three ways to start.
Simple ideas to put the colour to work. Full recipes live in the starter kit below.
Ube Latte
Whisk 1 tsp with about 30 ml warm water, then top with hot or cold milk. Sweeten to taste.
Ube Loaf
Fold 2–3 tbsp into your loaf or cake batter for a violet crumb and a warm, nutty depth.
Ube Soft Serve
Blend into your ice-cream base for a naturally purple, creamy swirl. No colouring needed.
Nothing to read between the lines.
| Amount per serving | Per 2.5 g | RDA% |
|---|---|---|
| Energy | 8.8 kcal | 0.44% |
| Protein | 0.1 g | 0.18% |
| Carbohydrates | 2.18 g | # |
| Dietary Fibre | 0.24 g | 0.59% |
| Total Sugar | 0 g | # |
| Total Fat | 0.01 g | 0.01% |
| Saturated Fat | 0 mg | 0.00% |
| Cholesterol | 0 g | # |
| Sodium | 0.38 mg | 0.02% |
% RDA based on ICMR guidelines 2020, for moderate men. # RDA not established.
Ingredients: 100% Purple Yam (Ube) Powder. Country of Origin: China. Imported & packed by Sixty9 Solutions Private Limited, New Delhi. Store airtight, away from light and moisture. Best within 60 days of opening.
Made to a standard you can check.
Everything here is printed on the pack — no fine print, no surprises.
FSSAI Licensed
Lic. No. 13320010000280
Single Ingredient
100% Purple Yam (Ube). Nothing else added.
Grown Where Ube Grows Best
Purple yam thrives in the tropical belt across Asia. We source ours there, then import and pack it in New Delhi — an Indian brand, bringing the real thing home.
Freshness
Best used within 60 days of opening.
The Ube Recipe Kit
Every Alata drink starts the same way — one teaspoon, thirty millilitres of warm water, whisked smooth. From that single base, five drinks. Scale the servings, follow along step by step, and save the ratio card for the fridge door.
Open the recipesQuestions, answered.
It's finely milled purple yam — Dioscorea alata. One ingredient, nothing else added.
Ube and taro are completely different plants. Ube is a purple yam, while taro is a corm. Although they're often confused because of their association with the colour purple, they have distinct flavours, textures and natural colours.
Yes. The deep purple comes from the yam itself — there's no added colour of any kind.
No. Total sugar is 0 g per serving, so you can sweeten it however you like.
Whisk 1 tsp with about 30 ml warm water, then add milk for a latte — or blend it into batters, doughs, smoothies and desserts. Sweeten to taste.
A suggested serving is 2–3 g, once or twice daily. For cooking and baking, use more or less depending on the colour and flavour you'd like.
Yes — it's 100% vegetarian, marked with the green veg symbol on the pack.
Keep it airtight, away from light and moisture. For the best colour and flavour, use it within 60 days of opening.
Our ube (purple yam) powder is grown in China and imported and packed in New Delhi by Sixty9 Solutions Private Limited.
Bring vibrant purple to every recipe.
Alata Ube Powder, 50 g. Available on Blinkit, Swiggy Instamart, our website, and other favourite stores.